The relatively young out-of-home advertising means ambient media creates a special brand experience with the target group by reaching their direct living environment. Ambient media are frequently found on everyday objects such as bags or beer mats and they supplement more traditional types of advertising such as poster campaigns by being a targeted touch.
AdVision digital collects the various out-of-home media in the following media-specific dimensions:
- OOH analogue-digital (analysis of advertising areas analogue vs. digital)
- OOH placing periods (analysis according to decade and CLP weeks)
- OOH touchpoint
- OOH subcategory
- OOH advertising media